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A 360 Creative who can comfortably strategise, conceptualise, copywrite and art direct. 14 years working in the ad industry has given me a wide scope of experience and I've won a few awards along the way too.

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I’ve been the brand guardian on some of the biggest global advertising accounts within P&G, Unilever and Coty. I’ve also helped define and grow the brand identity of new-to-market boutique products and services. Working with each client’s individual processes comes naturally, while I understand the benefits of flex.

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I’ve worked on a freelance, FTC and permanent basis on a variety of sectors but predominantly within Beauty, FMCG, Travel and Lifestyle. From 360° global toolkits to stand-alone deliverables, I've created TV commercials, brand guidelines, social content, POS, email, SEO copy and a lot in between. Big or small scale, I apply a bespoke approach to every project.

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I feel comfortable leading a team and love creating the work too. I work reactively when deadlines and budgets are tight to make culturally relevant, forward-thinking and visually fresh work that challenges expectations.

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AWARDS

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Clio Image Awards 2015 - Winner

THEOUTNET.COM - 'Sergio The Shoe Hunter'

- Digital/Social Category

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Bima Awards 2015 - Winner

THEOUTNET.COM - 'Sergio The Shoe Hunter'

- Consumer Research Category

- Content Category

- Social Category

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MSEA 2015 - High Commendation

THEOUTNET.COM - 'Sergio The Shoe Hunter'

- Marketing on a Shoe String Category

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AGENCy Experience

 

ATL/TTL  Leo Burnett | Atelier | TMW | Brand Opus | VaynerMedia | FKC | Zak | Amp | The Outfit | Evidently | Nomads | True Story  

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Digital  Razorfish | Lowe Profero | Cult Ldn | We Are 20:20

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Content  Quiet Storm | Hangar Seven | Speak Media

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IN-HOUSE  Peloton | Estée Lauder | Charlotte Tillbury

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BRAND experience

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BEAUTY + HEALTH  Max Factor | Estée Lauder | Charlotte Tilbury | Revlon | Real Techniques | Collection 2000 | Avon | Saint Tropez | Boots | Superdrug | Always | Nivea | Dove | Sure | Soft & Gentle | Gillette | Femfresh | Natura &Co 

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HAIR  GHD | Wella | Aussie | Herbal Essences | All Things Hair | Tresemme | Provoke

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FMCG  Vitamin Water | Danone | McVitie's | McCoys | Cadbury | Surf | Daz | Maggie

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FASHION + LUXURY  The Outnet | Kappa | Insignia | Rolls Royce | Lexus 

 

Food  McDonald’s | Nando's | Chiquito | Crackerbarrel | Geeta's

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Travel  Thomas Cook | Condor | Ebookers | On The Beach

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Charity  WWF | Cancer Research | Mindbox

 

Media  Sky | Channel 4 | DC Thompson​

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MISC  Ofgem | Royal Mail | Workspace | Woolworths | Peloton

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